OpenTap is working towards financially including blue collar workers whose salary ranges from INR 6K to INR 25K a month. They have little or no accumulated savings, and like others, have planned / unplanned financial requirements.
Banks find this population commercially unviable, consequently the services offered by them are also very limited and in many cases, non-existent. As a result, this population unfortunately use their banks only to withdraw money. So, when an emergency knocks, they turn towards alternate sources of finance which are limited, unregulated and risky.